Keyword Research and Development

Choosing the right keywords and phrases is crucial to search engine success. If you choose keywords that are too broad you will have difficulty converting visitors into buyers. If the chosen keywords are too competitive, you may find yourself spending more money then you would like for a certain search term.

It is best to choose keywords that are highly relevant to your products and services. For example, a customer wishing to sell St. Louis Cardinals baseball tickets, it is better to target the search phrase "St. Louis Cardinals baseball tickets" compared to "St. Louis" or "tickets". Aside from individual keywords being to broad, they are also very competitive and expensive. Better targeted keywords will save you money and increase your customer conversion rate.

The best-case scenario is choosing popular targeted keywords. We work with you to select the keyword phrases that will deliver the best results and most targeted traffic to your website. In short, we help you find your best customers.

Pay Per Click Campaign Management

Optimizing your keyword bids and monitoring those bids are very time consuming and distracting - but not with Silver Scope Promotion. We handle everything for you so you can focus on building your business and servicing your customers.

With Silver Scope Promotion, you can give each keyword a set position that the program will maintain every time you update your bids. For instance, if you always want to be ranked #3 for the key phrase 'web hosting,' we will automatically bid and put you in that position. We can update your bids every X (you choose) amount of minutes (max of 24 times per day). Want to maintain a position but afraid the bids will get too high? With Silver Scope Promotion, you can set a cap on how high you will let the bids go to maintain your desired position. Once your bid reaches that cap, it will maintain the best position it can for your desired bid price. 

Bidding Strategy: SmartBid
Silver Scope Promotion uses the SmartBid strategy to help you protect yourself while maximizing your dollar. Have you ever been in this situation?  

#1--1.01--this is you
#2--1.00
#3--0.77
#4--0.76
#5--0.40

The top two bids are in a 'price war'--creating a huge bid gap in between positions 2 and 3. You want to maintain this #1 position but not at the expense of bidding a ridiculous amount of money compared to the bids below. Why not take advantage of the bid gap and bid 0.78, putting you in the #2 position? 

The SmartBid strategy allows you to maintain your desired position (#1 is the case above); but, at the same time, it protects you from these price wars and helps you take advantage of bid gaps. Using the SmartBid strategy, you could have saved 23 cents (1.01-0.78) in the above example.
 

Search Engine Copywriting

At Silver Scope Promotion, we're experts on various Pay Per Search sites like Yahoo!, AOL, and Google. We know all their requirements and constraints. To optimize your advertising efforts, we customize your keyword advertising text to maximize its marketing impact.

Detailed Reporting

We regularly provide you with monthly detailed reporting on each of your keywords, the sites where you're listed, and the traffic each source is delivering. You always have clear, measurable results for your marketing dollars. We will explain all the different types of reports you can receive and let you choose those which you feel most comfortable.

Real Time Website Stat Analysis