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Pay Per Click Website Promotion Competition Analysis

Do you know what you're going up against?

You should be able to answer all the questions below about how you compare with your competition. Your competition plays a big roll in your success. For example, if you sell shirts for $15 and your competition sells them for $10 then your probably not going to be very successful. Research what else is out there before you start spending your money.

When asking how do you compare with your competition this what you should be looking for:

  • Price      More Expensive    Less Expensive    About the same    Don't know
  • Quality of Service      Higher  Lower   About the same    Don't know
  • Experience      More Experience    Less Experience    A0bout the same    Don't know
  • Knowledge / Expertise      More Knowledgeable    Less Knowledgeable     About the same    Don't know

 

Competition Analysis List:

Find your top three to five competitors (we will do three for this list).
Competitor URL #1 ______________________________________
Competitor URL #2 ______________________________________
Competitor URL #3 ______________________________________

How are you better than competitor #1?
How are you better than competitor #2?
How are you better than competitor #3?

How easy is it for each competitor to become better than you at the advantage you had? Ex: if your prices were lower, how hard is it for a competitor to lower their prices.

How are you weaker than competitor #1?
How are you weaker than competitor #2?
How are you weaker than competitor #3?

How easy is it for you to become better than the competition at the advantage they have over you?

What can you use from your competitors (#1, #2 and #3) for your advantage?

What is the competitors (#1, #2 and #3) two second impression?

What is the competitors (#1, #2 and #3) eight second impression?

How does the two and eight second impression compare to your two and eight second impression?

 
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