Do You Have A Competitive Edge (The Most Important)?

This will be what makes you better than the competition. You MUST MUST MUST know this and be able to quickly and easily convey this before you start any advertising. There is a lot of competition on Google for pretty much everything. You need to be able to tell people why you are the choice so they can choose you.

Do You Have A Landing Page That Conveys Your Message in 5 Seconds or Less?

A landing page is where someone will go right after they click on your ad on Google. If you're thinking "I have website, can that be my landing page", the answer is NO. If you are going to spend money advertising on Google you should have a page made for exactly what you are trying to offer or sell. If someone is going to take the time to search for something, GIVE IT TO THEM right away, don't make them find it. If you make them find it, they probably will, just on a competitors landing page.

Do You Have The Proper Tracking In Place?

It does not matter what you do, if you cannot track the result your Google advertising you cannot improve it. All advertising has parts that are profitable and not profitable. Using proper tracking you or the person managing your Google account can quickly see what is working and what is not. Then pull money away from what is not working and move money money to what is working and making you a profit.

Lack of Phone Support AFTER You Sign Up:

You need to be in constant communication with the person helping you manage your Google account. Email is ok, but they must be accessible to you by phone because you don't want to pay someone and have to wait three, four or even more days to talk to someone. Make sure you know how accessible your Google account manage will be so you are not surprised in a negative way after you pay. Hold them to what they say.

Lack of Proven Google Advertising Experience:

If I told you I can fly like superman would you believe me? Of course not, you would want proof, you would want to see it with your own eyes. There are a lot of people saying if you pay them, they will make you a profit by advertising on Google. To better protect yourself from losing your hard earned money you should look be looking for:

• Years the company has been in business.
• Talk with them. Pick up the phone, give them a call and get a feel for them. Do they sound like they know what they are talking about and can really help you.
• Does the company specialize in Google advertising or do they do everything. A company can be really good at a few things or just mediocre at everything. Both will still take your money it's up to you to find out if they really specialize in Google advertising.
• Publications and awards the company has received for delivering exceptional results to their clients.
• Are they Google certified? Google has a special process to become Google certified to anyone that is serious about wanting to help other people advertise on Google.
• Find out who specifically is going to be managing your account and the experience they have. Just because the company has five, 10 or 15 years of experience does not mean the person working on your account does.
• If you don't feel comfortable with their experience Ask them to "Prove it" that they can really help you. If you don't feel comfortable then don't give them your money.

Starting Prices Under $100 Per Month:

We all want to get a great deal without sacrificing the quality or the potential results. If you were to have eye or heart surgery would you want only the best price? Of course not, you want the results. Just like with your marketing it's all about profitable results. Be very careful when you see companies charging under $100 per month b/c one of a few things is probably happening to you (and it's not good):

• This price is a very minimal service with the intent to trick you so you can be up sold a more expensive service because what you need will not be covered for the $100 or less per month price. In fact nobody can really make a profit from that price and everyone is up sold. That is not a good way to start a business relationship.
• The price is so low because someone overseas getting paid $5 or $10 per hour is managing your account. How good do you think this person will be at making you money? Do you think they will even care about your account, probably not.
• It's a start up company with none or little experience and they have to set their prices low to get business. This could be good if you get really, really, really lucky but chance are in this case you would almost be as well off to try it yourself.