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Think of buying a gift for
someone. Would you buy gift for someone if you didn't know who
it was for? It probably would not be a very good gift. Now think
of your website. The same concept applies with your website, you
want to make your website user friends for the people come to
it.
Did you know that you have
about 8 seconds to get the attention of the people coming to your site
or they will leave?
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Don't make your visitors jump hurdles
to find what they're looking for.
A site that is hard to navigate through will cause
your visitors to become frustrated and leave. So how do
you know if your site is easy to navigate through and
user friendly? One way is to find someone (it can be
anyone not involved in making your site) and site them
down in front of your site and see how they navigate
through your site. You also can give us a call
(877.814.6407) and we will be glad to give you a
free review of your site.
Remember just getting people to your site is only half
the battle.
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Do you know what you're going up
against?
You should be able to answer all the questions below
about how you compare with your competition. Your
competition plays a big roll in your success. For
example, if you sell shirts for $15 and your competition
sells them for $10 then your probably not going to be
very successful. Research what else is out there before
you start spending your money.
How do you compare with your
competition?
- Price
More Expensive Less
Expensive About the same Don't
know
- Quality of Service
Higher Lower
About the same Don't know
- Experience
More Experience Less
Experience A0bout the same Don't
know
- Knowledge / Expertise
More Knowledgeable
Less Knowledgeable About the same
Don't know
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Not all websites are created equal.
This is a good thing because
this will allow you to make changes to your site to make
it better than the competition. What makes you different
from everyone else that is out there? We can help you by
suggesting changes for you to make to your site to help
improve sales and customer responses.
Get your free consultation today.
Contact Us |
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Check list
before you start spending money on advertising.
Click on the question to see an answer provided
by Silver Scope Promotion.
Are you confident that if 100 people came to your site and then
went to your competitor's site that a majority of them would
choose you over your competitor?
Who are
you?
What do you
do?
Why does
someone need your services?
Why does
someone need your services from you?
What does
someone have to do to get your services?
How can
people believe what your saying is true?
What if
someone is not satisfied?
Are you confident that if 100
people came to your site and then went to your competitor's site
that a majority of them would choose you over your competitor?
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Many people do not do this and lose a lot of
money that they should not have spent in the first place. When a
boxer prepares for a match he studies his competition to find
their weaknesses and strengths to use to his advantage. You need
to know as much as possible about what you're going up against.
Pretend that you're in the market for your own services and do a
search on the internet. See what comes up and then ask yourself,
"Would I buy from myself or from the competition?" If you are not
100% sure that you have the best product and services, then you
need to revaluate your site.
Who are you?
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When people come to your website they should be able to
easily find out information about your business. Let them know
who you are, how long you have been in business and anything
else you would like for your potential customers to know. Would
you spend your money if you didn't know who you were giving it
to?
What do you do?
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It is very important to let people know what it is that you
do. Never make someone search on your website to find out what
do. If your not sure how easy it is for people to understand
what you do then ask a friend or pay a stranger to sit down and
view your website and see if they can tell you right away what
your services are.
Why does someone need your services?
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When people come to your website they may or may not know why
then need your services. You need to make sure that people
coming to your website know why then need your services. It
needs to be very easy to find, DO NOT make people search for
this information. If you make them search for it, they will
probably find it, on another site. Your website should show all
the advantages of using your services and show the disadvantages
of not using your services. If your not sure that your site
conveys this message test it out on someone.
Why does someone need your services from you?
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All anyone is looking for is a good product / service for a
good price, normally it does not matter where we get it from.
Give people a reason to buy from you over your competition. WHY
ARE YOU BETTER? If you offer the best prices or services make
sure your website tells people that so they know why then need
you over the competition.
What does someone have to do to get your services?
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Have you ever been to a website and wanted to order something
but could not figure out how to actually buy it? How about not
even being able to find the basic contact information like a
phone number or an e-mail address. If someone is ready to buy
from you, you should make the buying process as easy as
possible. How does one do this? Very simple, test it out on real
people and see where they have troubles and then make changes to
your site.
How can people believe what your saying is true?
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There are billions of websites out there and some are truthful
and others are not. How do you make your website honest and
truthful? Have your contact information easy to find. If you
accept credit cards then people know they are protected against
fraud by the credit card companies. Give explanations and/or
reasoning of some of the things you have one your website.
What if someone is not satisfied?
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Let people know what your return policy is and
make it easy to find. Would you buy from a site if they did not
have a return policy? Probably not, having a good return policy
will make people feel more comfortable buying from you and it
also shows that you stand behind what you're selling.
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