Did you know an effective
Landing Page could mean the difference between a profitable
and a money draining marketing campaign?
The purpose of a landing page is to deliver a message to
someone visiting your website and faster you can deliver that
message the more effective your landing page will be. You should
try to convey three to five messages in about eight seconds on a
landing page.
When you are paying to advertise you are really paying for
someone's attention so you can inform them about your products
and services.
Just getting someone to your site does not guarantee a sale,
just like getting someone to walk into a store does not mean
they will buy something.
The average person visiting your website will stay for about
8 seconds unless they see something really interesting to them.
That means a large paragraph of text could be losing you
customers.
You don't have to have the best landing page made, you just
have to have a better landing page than your competition.
Our process for building an effective landing page:
The Competition - Look at the competitors landing
pages to find out what are their strengths and weaknesses
compared to your landing page. Also look at how the page is laid
out and how effective it is in getting their message across in
three to five seconds.
Your Message - What is the message you want people to get
from your landing page? After they look at your site what do you
want them know? You have about eight seconds to do it, so you
better get to the point and quick. You can put three to five
messages you want to convey in the eight seconds.
The Right Way to Pick Your Message - We will make a list
of the most important things about your products and services
you want someone to get and put them in order. This is the
question we will ask you during this process: If someone were
only to know one thing about your business, what would you want
it to be? What services do you offer will give the greatest
benefit to the person coming to your website. Once we have them
in order then we will start designing your landing page.
What Do You Want Your Visitor to Do? - What is the action
you want someone to take after coming to your landing page? We
will create reason for the person on your landing page to take
those actions (buying a product or signing up for something). We
will help create emotional and logical reasons why they need to
take the desired action and make your customer happy for doing
so.
Starting the Design Process - The landing page should be
similar to a magazine cover or a newspaper cover with a few
pictures, a strong headline and a little info to entice the
visitor to want to see more. If a magazine or newspaper does not
have a good cover many people will just walk right by and not
even notice it and they is why they put pictures and bold
statements designed to get and keep your attention.
The Layout of the Landing Page - When designing the
layout of your landing page you want three to five different
section, with each section used to convey a message about your
products and services. We will create a BOLD statement to
get attention and a brief amount of text to follow up the bold
statement and a picture can be added if it help convey the
message. Here are a few examples of bold statements to use:
"What you need to know about ....", "Let us show you how we can
....". Here are some keywords are will grab attention: money,
secret, discover, emergency, and sex.
Testing Results - We will split test different
variations, including colors, different call to action
statements, different pictures and different layouts to see
which one give you the highest ROI. The best results come
with time and testing.
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